Reveal provides bandwidth efficient, census-based, near real-time measurement and reporting of television programming viewership.
Reveal includes integrated privacy-compliant data collection and processing and enables flexible privacy protection policies. Reveal relies on Navic's data warehouse to provide this comprehensive, highly scalable and secure collection and reporting infrastructure. All relevant transactional data is gathered from multiple sources, cleansed and put into an analytical framework where important business questions can be easily asked and answered. Reveal reliably and automatically includes new and existing data sources while maintaining a high degree of MSO/market level segregation of the data as required by an MSO's business rules.
Reveal also features comprehensive reporting that is driven by the data warehouse. It provides a rich user interface with sophisticated visualizations of data including dashboards, standard reports and ad hoc reports as well as support for the use of parameter based queries. Reveal makes it easy for operators to create and execute reports including on-demand and scheduled reports that can be exported to XLS or PDF file formats. The data warehouse enables Reveal to offer fast response times, predictive analytics and real-time integration opportunities to enhance targeting and optimization.
Audience Measurement and Reporting
- Provides highly granular reporting of program, advertising, EPG and iTV viewership
- Tracks tuner activity including linear, VOD and DVR
- Collects anonymous viewership data – no personally identifiable information collected – and aggregates data for further privacy protection
- Provides robust measurement and reporting, which
- Helps to determine the interests and needs of customers
- Improves efficiency of marketing campaigns
- Helps to improve pricing strategy
- Reduces programming costs
- Aids in switched digital planning
- Enables a commercial offering of the data
Reveal is fully compliant with Navic's Apollo EBIF user agent and uses Navic's industry-leading HyperGate Transport communications technology to anonymously track tuner position and to collect data through bandwidth-efficient use of the existing return path.
Reveal provides both standard and custom reports through a flexible web-based interface.
